Day Dreams Forever is a gourmand fragrance brand for women, offering enchanting, dreamy products.

Design folding cartons that reflect the existing collection of bottles. Explore design language that lends itself to an enchanting, ethereal, dreamy product.

One of the challenges of this project was creating a dreamy look without pushing too far into whimsical, childlike territory. The boxes feature colorful, hazy clouds for a soft, airy touch. The plaque on the front secures a more formal and luxurious look inline with the bottles. Small foil butterflies on the sides add a subtle element of magic with a sophisticated finish.