Captivating Essences is a classy, modern brand with a large portfolio of fragrances, offering luxury at an affordable cost.

Design folding cartons for an existing set of women’s fragrances. The approach should align with the classy, sophisticated design of the bottles. Incorporate a “fragrance story” highlighting key fragrance notes.

To create a fragrance story, the boxes feature prominent imagery of key fragrance notes. The illustrations use a vintage watercolor style for a classy look. A gold plaque reflects the sophisticated bottle designs and adds visual depth by intertwining with the illustrations.