Renders of point of purchase and machinery collateral at the beverage station. The featured counter cards, table tents, banners, signage, digital screens, and machinery graphics were designed by me. I was responsible for the art direction of the renders, including briefing, mood boards, and feedback. The goal of this project was to create beverage station renders of different settings and collateral that could be used for various channel strategies.
We opted for 3D renderings due to the number of settings needed. 3D modeling presented a challenge in communicating the setting context, without modeling an entire room around it. I worked on giving direction that would lead to the most context with minimal modeling, and best showcase the collateral options provided to partners.
Mood Boards & Specs
Final Renderings
Bar
Breakfast Bar
Convenience Store
Cafe
Cafeteria
Fast Casual
Hotel
Lounge
